Role
Product Designer
Year
2021
Company
Overview
Facebook faced a challenge in staying culturally relevant to young adults aged 18–29, who engage with shorter, less meaningful sessions. To shift this perception, we wanted to show an understanding of young adults’ values and interests.
Our activations fostered discovery, participation, and a unified user experience by…
Highlighting enriched communities by celebrating shared traditions
Inspiring engagement through personal content sharing
Educating on the impact of communities in America
Empowering young adults to celebrate values and connect through diverse interests
We implemented quick promotions and hashtags in Search and News Feed to encourage discovery, engagement, and participation in conversations around the activations.
Partnered with:
Nicole Medina, Wordmark artist
Pedro Nekoi, Header artist
Visual Systems
Product & Product Marketing
The VMAs marked our first integrated experience, using a collaborative approach with Product and Marketing to create a centralized consumer experience that fosters meaningful conversations in a participatory community on Facebook.
Partnered with:
Product & Marketing
News Feed
Music & Audio Team